SEATTLE – September 28, 2010—IMDb.com, Inc. (www.imdb.com), the authoritative source of information on movies, TV and celebrities, and part of the Amazon.com, Inc. group of companies, today announced and launched IMDb20, the company’s 20-year anniversary campaign. Beginning today, IMDb will treat fans to an original video interview with a different A-list artist each day, culminating on Oct. 17, 2010, (the date of IMDb’s 20th anniversary). The goal of the online countdown and companion editorial section is to celebrate the films of the past 20 years.

“We are humbled by the fan and industry support we have received over the past 20 years,” said Col Needham, IMDb’s founder and CEO. “With our first-ever foray into original video content, we’re celebrating our collective love of film and bringing fans even closer to their favorite artists.”

“IMDb saved me an insane amount of time in my life,” said director Kevin Smith. “I think of every fight I ever got in with somebody who just didn’t have a crucial piece of movie information at their fingertips. I said one thing. They said another. Loggerheads. Relationships destroyed. IMDb comes along and just immediately solves that. It’s an insanely useful tool. I hit it everyday. It’s my homepage. Because that’s my stock in trade. That’s my currency. What I speak is movies.”

“I go to IMDb more than you should,” said Danny DeVito. “I go at least a couple of times a day. Sometimes many more than that. It’s because of the things I talk about with folks. I’m always dealing with actors, movies and what not. And I want to find out things about people and projects. It’s my go-to place to find out all kinds of information.”